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We live in a world of ubiquitous computing. Computers are cameras, iPods, ovens, washing machines, children’s toys and even birthday cards. The phones in our pockets today have millions of times the memory of the computer in the Apollo lunar capsule. Yet many of these computers imbedded products are deeply unsatisfactory. Part of the reason is that to all intents and purposes we are cave people with sense and emotions evolved to interact with the physical world in complex and overlapping ways. In this talk I will explore some of the reasons we have so many poorly designed products in our lives and how the situation might be addressed through better understanding of the cave people inside us all

5th March 2014

Large Chemistry Lecture Theatre
Cardiff University

Director of Research Cardiff School of Art & Design,

 Cardiff Metropolitan University


Designing for the Flintstones: How the products of the future might be better designed


Professor Steve Gill PhD BA FHEA

Steve Gill and the research office